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Free tool

Ad budget calculator

How many customers can a campaign bring you? Enter your budget and industry: the tool instantly estimates your clicks, leads, sales and return on investment.

What is this calculator?

It's a simulator that turns an advertising budget into concrete results. Using real averages observed in your industry (cost per click, click rate, conversion rate), it calculates how many people will see and click your ad, how many become leads or customers, and what that costs.

What is it for?

To decide with full knowledge before spending. You'll know whether a budget is realistic for your goal, which platform to favor, and from what average order value advertising becomes profitable — with no expertise required.

The benefits

    How it works, in 3 steps

    1Enter your industry and budgetPick your business and the monthly ad budget you have in mind.
    2Choose the platformGoogle, Facebook/Instagram, LinkedIn, YouTube, TikTok or Pinterest — or a Google + Meta mix.
    3Read your estimated resultsClicks, leads, cost per lead and return on investment appear instantly.
    Average order value or margin per won customer. Used to estimate return on investment (ROAS).

    Your estimated results

    Impressions
    —
    How many times your ad is shown.
    Clicks
    —
    Visitors brought to your site.
    Leads / customers
    —
    Visitors who take action (form, call, purchase).
    Cost per lead
    —
    What each lead obtained costs you.
    Estimated revenue
    —
    Leads × average customer value.
    Return (ROAS)
    —
    Revenue ÷ budget. Above 1, the campaign returns more than it costs.
    Cost per click : — Click rate : — Conversion rate : —

    Indicative estimates, based on industry averages (WordStream/LocaliQ 2024, converted to euros). Your actual results depend on your offer, ads and targeting. See all benchmarks →

    Frequently asked questions

    Is the calculator free?

    Yes, completely free and no sign-up: no account, no credit card.

    Where do the figures come from?

    From public, verifiable industry benchmarks (WordStream/LocaliQ 2024, First Page Sage, RivalIQ…), converted to euros. See our benchmarks page.

    Are the results guaranteed?

    No: these are estimates based on averages. Your real results depend on your offer, your ads and your targeting.

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