Skip to content
Free resources

Our white papers

Practical guides written for small-business owners. Pick the one you need: you receive it immediately by email, as a PDF.

PDF
Social media: 
building a useful presence 
without spending your life on it
Practical guide to transforming social media 
into a commercial lever without dedicated expertise or budget
Social media: building a useful presence without spending your life on it
Social media: building a useful presence without spending your life on it
Your text…

Social media: building a useful presence without spending your life on it

By the end of this guide, you will know how to structure a social strategy tailored to your means, produce effective content, and measure its real impact on your business

PDF format 38 pages ✓ Free

Leaders of small and medium-sized businesses, craftsmen, shopkeepers, and independent professionals without internal communication resources

PDF
Multilingual Content Strategy: Reaching a Global Audience Without Getting Lost
A practical guide to adapting your communication for multiple markets without diluting your message or resources
Multilingual content strategy: reaching international audiences without losing focus
Multilingual content strategy: reaching international audiences without losing focus

Multilingual content strategy: reaching international audiences without losing focus

You will learn how to define a targeted, measurable, and resource-appropriate multilingual content strategy without operational overload

PDF format 37 pages ✓ Free

SME leaders, independent professionals, and marketing managers looking to expand their international presence

PDF
Responding to negative reviews 
without making the situation worse
Practical guide to turning criticism into opportunities and protecting your online reputation
Responding to negative reviews without making the situation worse
Responding to negative reviews without making the situation worse

Responding to negative reviews without making the situation worse

You will know how to respond to negative reviews methodically, without stress, while preserving the trust of your clients and prospects

PDF format 32 pages ✓ Free

Leaders of small and medium-sized businesses, shopkeepers, craftsmen, restaurateurs, and independent professionals managing their own digital communication

PDF
Automatiser sa communication sans sacrifier son authenticité
Comment gagner du temps sur les réseaux sociaux tout en gardant une voix humaine et engageante
Automatiser sa communication sans sacrifier son authenticité
Automatiser sa communication sans sacrifier son authenticité

Automatiser sa communication sans sacrifier son authenticité

À l’issue de ce livre blanc, vous saurez identifier les tâches automatisables, choisir les bons outils et adapter leur usage pour préserver la relation avec votre audience

PDF format 42 pages ✓ Free

Dirigeants de TPE, PME, artisans, commerçants, restaurateurs et indépendants sans équipe communication dédiée

PDF
Double your LinkedIn leads 
without spending all your days on it
Proven method to generate 50% more prospects with just 30 minutes a day, backed by data
Double your LinkedIn leads without spending your days on it
Double your LinkedIn leads without spending your days on it

Double your LinkedIn leads without spending your days on it

You will learn how to structure, automate, and optimize your LinkedIn posts to attract more prospects with minimal and measurable time investment

PDF format 33 pages ✓ Free

SME leaders, independent professionals, and marketing managers seeking to convert their LinkedIn audience into qualified leads without overloading their workload

PDF
Turn your customers 
into brand ambassadors 
on social media
Concrete strategies to activate natural recommendations and amplify your visibility without an advertising budget
Turn your customers into brand ambassadors on social media
Turn your customers into brand ambassadors on social media

Turn your customers into brand ambassadors on social media

You will learn how to identify the levers to encourage your customers to talk about you, structure an effective approach, and measure the impact of their engagement

PDF format 37 pages ✓ Free

SME, small business, artisan, retailer, and independent business leaders looking to build customer loyalty and engage their audience on social media

PDF
Simplified Analytics:
measure the real impact of your posts without getting lost
A practical guide to identifying relevant metrics, interpreting data, and adjusting your social media strategy
Simplified Analytics: Measuring the Real Impact of Your Posts Without Getting Lost
Simplified Analytics: Measuring the Real Impact of Your Posts Without Getting Lost

Simplified Analytics: Measuring the Real Impact of Your Posts Without Getting Lost

By the end of this white paper, you will know which metrics to track, how to analyze them, and what concrete actions to take to improve your performance

PDF format 32 pages ✓ Free

Leaders of Small and Medium-sized Enterprises (SMEs), Craftsmen, Retailers, Independent Professionals, and Freelancers Managing Their Own Digital Communication

PDF
Low-Budget Online Advertising: A Practical Guide to Getting Started
Strategies, tools, and best practices for launching effective campaigns without wasting your resources
Low-budget online advertising: a practical guide to get started
Low-budget online advertising: a practical guide to get started

Low-budget online advertising: a practical guide to get started

You will learn how to design, launch, and optimize online advertising campaigns tailored to your means, while avoiding common pitfalls

PDF format 34 pages ✓ Free

Small businesses, SMEs, freelancers, and craftsmen looking to promote their business online with a limited budget

PDF
Google for Professionals:
Attract more local customers without spending all your time
A practical guide to being visible on Google, converting searches into visits, and measuring what truly works
Google for Professionals: Attract More Local Customers Without Spending All Your Days on It
Google for Professionals: Attract More Local Customers Without Spending All Your Days on It

Google for Professionals: Attract More Local Customers Without Spending All Your Days on It

By the end of this guide, you will know how to set up, optimize, and track your presence on Google to attract customers near you, with concrete and measurable actions

PDF format 41 pages ✓ Free

Retailers, Artisans, Restaurant Owners, Freelancers, and Small Businesses Who Want More Local Customers Without Hiring a Digital Expert

Paisible AI