Using AI Effectively: Writing a Good Prompt and Keeping Your Voice

A generative AI is only as good as the quality of what you ask it. The same question, phrased two different ways, can yield mediocre or excellent results. Knowing how to formulate a request—a prompt—has become a skill in its own right.

The ingredients of a good prompt

• The role: “You are a marketing expert for craftspeople…”
• The context: your business, your target audience, your tone.
• The specific task: “Write 3 Instagram post ideas for…”
• The constraints: length, style, what to avoid.
• An example if possible: show a piece of content you like.

Iterate rather than accept

The first draft is just a starting point. Point out what’s not working: “shorter,” “more concrete,” “less salesy,” “add an example.” In two or three rounds of feedback, you’ll get a much better result.

Keep YOUR voice

The trap is to publish as-is: the content becomes generic and easy to spot. The right approach: AI provides the structure and material, you add your anecdotes, your data, your convictions. This human touch is exactly what sets you apart.

Verify, always

An AI can confidently invent a fact or figure. Never publish sensitive data without verifying it. For your business, reliability is an asset: AI saves you time, but it doesn’t replace your judgment.