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Home › Comparisons › Agency or AI assistant
ComparisonAgency, freelancer or AI assistant: what should you choose for your communication?
In short: an agency or a freelancer brings a human eye and dedicated time, for a social media management package usually between €800 and €3,000 excl. VAT per month (French market). An AI assistant such as Paisible AI writes, creates visuals, publishes and launches your ads in minutes, from €0 to €39.90 per month; you approve and stay in control.
Point-by-point comparison
| Criterion | Paisible AI | Agency or freelancer |
|---|---|---|
| Monthly cost | Free account, then €19.90 to €39.90 per month | Packages usually between €800 and €3,000 excl. VAT per month; average freelance day rate: about €380 excl. VAT (France) |
| Turnaround | A post ready in minutes, at any time | Depends on the agreed schedule and approval rounds |
| Writing and visuals | Written by AI in your tone, visuals created or enhanced; you approve | Written and created by a person, with their experience and sensitivity |
| Paid advertising | Facebook, Instagram and Google Ads campaigns created and paid for you, budget of your choice | Depends on the contract: campaign setup and monitoring, ad budget on top |
| Availability | On the website (computer and phone) and on WhatsApp, 7 days a week | Depends on the provider’s hours and availability |
| Knowledge of your business | What you tell it and your connected accounts (networks, website, reviews) | Meetings, conversations and on-the-ground knowledge |
| Commitment | No commitment | Depends on the contract |
Information collected on 1 November 2026 from the public pages listed as sources. Prices and features may change: check them with each provider.
- you want to delegate everything without reviewing anything yourself
- you need an on-site photo or video shoot
- your budget allows regular human support
- you want to post regularly without giving up your evenings
- you prefer to stay in control and approve each piece of content
- your communication budget is a few tens of euros per month, excluding ads
Frequently asked questions
Can an AI assistant replace an agency?
For regular posting, review replies, visuals and simple campaigns, often yes for a small business. For a shoot, a complete brand platform or a major crisis, a human eye remains valuable; the two can also work together.
Can I combine Paisible AI with a freelancer?
Yes: a freelancer can use Paisible AI to save time, or you can hire a professional for an occasional photo shoot and let the assistant handle day-to-day publishing.
Where do the figures in this comparison come from?
Freelance rates come from a 2026 French market barometer (see sources), Paisible AI’s from its pricing page. These are orders of magnitude: always ask for a quote.
Who approves what gets published?
You do: the assistant prepares, and you review and approve each post and each campaign before it goes out.
All features
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Sources
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